Our journey across boundaries. Napapijri was born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian manufacturer of travel bags gave outdoor apparel a new meaning by combining innovative materials and close attention to style. Inspired by the sophistication of great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys. Our first product, the iconic Bering Bag, encapsulated this in a little more than 60cm of length, becoming an instant staple. An Italian brand, with a sort-of-Finnish name, and a Norwegian flag as its logo, from the very beginning Napapijri thrived on intersectionality: defying labels, transcending boxes, pursuing the unexpected journey into nature and creativity. Future present. Research, fashion, innovation. Every campaign, every item, is pieced together by a narrative that looks forward to what is coming next. Secure in our past, we proceed into the future with optimism, looking forward to unlock new possibilities, new shapes and technologies.