Purina Direct Student Discounts

GENERAL GUIDELINES

Programme Restrictions

• Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘PURINA UK or misspellings of ‘PURINA UK’ in the URL.  • Affiliates must not include PURINA UK Brand Terms, or misspelt variations of the same, in the sub-domain of their website’s URL. For example, http:// PURINA.affiliate.com. • Affiliates may use correctly spelt PURINA UK Brand Terms after the domain of their website’s URL. For example, http://www.affiliate.com/ PURINA UK • Affiliates are not allowed to register the brand PURINA UK or any variation of it on any social media platform. This includes and does not limit to brand + generic word or sentence as well generic word or sentence + brand. Any attempt to register such social media accounts will be a direct breach of the Awin terms and conditions, in particular section 7. Intellectual Property Rights of the Awin code of conduct. • Affiliates must not post on any official PURINA UK social media platform in order to attempt to drive visitors to their webpage.  • Direct linking to PURINA UK websites from paid social media is prohibited. Any affiliates who do not abide by these rules risk having their commissions set to zero and possible suspension.

Discount codes Policy

We encourage affiliates to contact us for exclusive voucher/discount codes and additional incentives. Affiliates may only promote codes that are provided through the affiliate programme (either through our account or directly from the Affiliate Manager). We reserve the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed. Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe the IAB voucher code best practice guidelines.

PPC Policy

Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine). PPC bidding restrictions also apply on Google Shopping/CSS (Comparison Shopping Service). We request the brand keywords stated below to be excluded from all CSS activity.

GENERAL GUIDELINES

Programme Restrictions

• Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘PURINA UK or misspellings of ‘PURINA UK’ in the URL.  • Affiliates must not include PURINA UK Brand Terms, or misspelt variations of the same, in the sub-domain of their website’s URL. For example, http:// PURINA.affiliate.com. • Affiliates may use correctly spelt PURINA UK Brand Terms after the domain of their website’s URL. For example, http://www.affiliate.com/ PURINA UK • Affiliates are not allowed to register the brand PURINA UK or any variation of it on any social media platform. This includes and does not limit to brand + generic word or sentence as well generic word or sentence + brand. Any attempt to register such social media accounts will be a direct breach of the Awin terms and conditions, in particular section 7. Intellectual Property Rights of the Awin code of conduct. • Affiliates must not post on any official PURINA UK social media platform in order to attempt to drive visitors to their webpage.  • Direct linking to PURINA UK websites from paid social media is prohibited. Any affiliates who do not abide by these rules risk having their commissions set to zero and possible suspension.

Discount codes Policy

We encourage affiliates to contact us for exclusive voucher/discount codes and additional incentives. Affiliates may only promote codes that are provided through the affiliate programme (either through our account or directly from the Affiliate Manager). We reserve the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed. Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe the IAB voucher code best practice guidelines.

PPC Policy

Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine). PPC bidding restrictions also apply on Google Shopping/CSS (Comparison Shopping Service). We request the brand keywords stated below to be excluded from all CSS activity.